apps - advantages and disadvantages

Question 1

advantages of apps

Answer 1

-Can target ‘in-app’ promotions and information on products that users will like, based on their browsing history.

-Users of apps can share their experiences on social media sites, allowing the business free promotion and wider recognition.

-Apps can have integrated services, such as airlines’ online check-in services or online banking apps which increase usability.

-E-commerce (known as m-commerce on mobile devices) can be integrated, increasing sales potential worldwide,
24/7.

-Information about products and
offers can be updated quickly, keeping customers informed thus giving the organisation a good channel of communication.

-The app can integrate games, videos and photographs to grab users’ attention and promote the business in a fun and engaging way.

Question 2

disadvantages of apps

Answer 2

-Apps require a mobile signal to be used, limiting the reach to customers in rural locations.

-There is a limit to the amount of information that can be put on apps due to the screen size of mobile devices.

-Apps cost money to develop and are often given away for free.

-Most apps, especially ‘fun’ apps that aim to promote businesses in a subliminal way, e.g. Nike’s World Cup game app, have a very short shelf-life.

-Some customers are very uncertain about making purchases using m-commerce due to less secure virus protection than computers.