Factor behind the boom: mass consumption Flashcards
What does an economy need if many goods are being produced?
Mass consumption (i.e. lots of people buying stuff)
Which cleaning device became a household name?
Hoover (so much so that people use it interchangeably with ‘vacuum’)
Which techniques did Hoover use?
The most modern - as proposed by the Industrial Efficiency Movement
What was the Industrial Efficiency Movement?
A movement in the USA from the 1890s to 1930 that argued there was lots of waste in government, industry etc. and that a concerted effort to remove all waste was necessary
What did big industries use to get people to buy their goods?
New, sophisticated marketing campaigns
When had mass nationwide advertising first been used in the USA?
During WWI
Where had many advertisers learned their skills?
In producing propaganda during the war
What types of advertising were there?
- Posters
- Radio advertisement
- Travelling salesmen
What was a mail-order company?
A company where you could buy items via a catalogue
Who did mail-order companies particularly benefit?
Those who lived in remote, isolated areas
In 1928, approximately one-third of Americans bought goods from which catalogue?
The Sears, Roebuck and Company catalogue
By 1928, how many Americans bought products from the Sears, Roebuck and Company catalogue?
One-third (1/3)
What was a ‘hire purchase’ scheme?
It meant you could buy now - but pay later
What does it mean to buy something on credit?
Essentially, that you will pay for it later
How many radios were bought on credit using a hire purchase scheme?
8 in 10 (80%)
