External macro environment Flashcards
1
Q
Changes in Global Environment
A
- Conflict
- Presidential elections (political)
- 2023 Greece wildfires
2
Q
What factors are in the external marketing macroenviroment?
A
- economic
- social
- technological
- environmental
- political
- legal
3
Q
Risks of environment
A
- cross cultural risk
- country risk
- currency risk (tax)
- commercial risk
4
Q
political
A
- To understand how different political systems can affect the foreign environment
- Distinguish between home and host country.
- distinguish between tariff and non tariff barriers.
5
Q
Economic
A
- understand characteristics of different economic systems.
- outline indicators
- compare countries based on economic development
- describe major trading blocks.
6
Q
social
A
- demographic trends
- cultural attitudes and values
- analysing social factors helps businesses to understand preferences and behaviour of their target audience.
7
Q
Technological
A
- Research and development
- innovation
- automation and adaption
- e-commerce
- technological infastructure
- emerging tech
- tech barriers to entry
8
Q
Environmental
A
- climate change
- weather
- natural disasters
- resource availability
- pollution.
affects consumer preferences and perception
9
Q
legal
A
- understand role of legal issues
- systems of law
- ways to deal with certain issues.
10
Q
layers of culture
A
- national culture
- business culture
- company culture
- individual behaviour
