communications

Question 1

Forms of communication (brand)

Answer 1

brand awareness
brand image
brand responses

Question 2

forms of communication (marketing communication program)

Answer 2

advertising
sales promotion
personal selling
direct marketing

Question 3

Key factors of effective communication (context of home country)

Answer 3

1) sender- firm with an offering
2) message- firms message translated into market language

Question 4

key factors for effective communication (context of foreign market)

Answer 4

1) channel or medium - miscommunication media & personal selling
2) receiver and potential customer

Question 5

other factors factors that affect communication process.

Answer 5

• language differences
• economic differences
• sociocultural differences
• legal and regulatory
• competitive differences

Question 6

internet based communication

Answer 6

• awareness
• need indetification
• information evaluation
• choice
• transaction.

Question 7

what is intergrated marketing communication

Answer 7

• cross functional process for planning, executing, and monitoring brand communications.
• the goal is to profitably acquire, retain and grow customers.
• IMC strategy requires a thorough understanding of target markets, the brand, its competition and other internal and external factors.