External influences - environmental

Question 1

What are some external environmental influences?

Answer 1

• environmental protection/legislation
• ‘reduce carbon footprint’ PR trends
• People’s perception and reaction to environmental (how reactive to issues you are (altruist, legalistic?)

Question 2

How does environmental legislation set by the government impact businesses?

Answer 2

• forces businesses to take responsibility
• change how businesses operate especially in the production stage e.g. disposal of waste
• must be careful with advertising as it may risk PR issues

Question 3

How do PR trends on reducing a carbon footprint impact businesses

Answer 3

• A strain on resources can cause businesses to switch to renewable sources
• Forced change because of government regulations
• possibly stray away from shareholders if objectives are profit/sales maximisation
• can be expensive as its time consuming

Question 4

How can people’s perception of a business and how a business reacts to environmental issues impact a business

Answer 4

• can be an opportunity to release a new product
• evaluate the current welfare and safety of employees
• influenced by cultural demands