External Influences Flashcards
What is demand
Amount of good/services that a customers are willing and able to buy at any given price
What is supply
Amount of good/services that a sellers are willing and able to sell at any given price
What is equilibrium price
Demand is equal to supply
What happens if there’s access demand in the market
Price would increase
Quantity would increase to try and meet demand
What happens if there is excess supply
Price will decrease
Quantity demanded will increase then
What are the factors of demand and supply
Price Income Wealth Advertising, promotion offers and PR Taste and fashion Demographic change Government action The price of other products (substitutes and complements)
What happens to demand as price increases
Demand decreases
How would you should the increase in demand due to a drop in price on a supply and demand graph
Arrows on current demand line pointing downwards
How does income affect demand
High income higher demand
Which way does the demand curve shift due to an increase in demand
right
Explain what is mean by an increase in demand
Increase in quantity demanded at every given price
Define wealth
Abundance of valuable possession or money
How will wealth impact demand
High wealth positive impact
High consumer confidence
Demand shift to the right
How will an increase of advertising and promotion activities affect demand
Increase
More exposure for business
How will taste and fashion affect demand
Somethings ‘fashionable’ more people buy
Increase demand
Define advertising
Drawing attention to a product or service to promote sales
Define taste and fashion
Popular or latest style of clothing, hair or behaviour
Define demographic change
Describes the size, composition and structure of populations and how they change
How will an increase in population affect demand (demographic change)
More people to supply products to
Increase
Define government action
Intervention by a gov to influence financial markets
Give an example of how gov action can decrease demand
Illegal to smoke in car with under 18s
Decreased proportion of adults smoking
Decrease demand
Define a substitute
Act or serve in the place of another
Define a complement
Products that are joint in demand
Bought together
What are the supply factors
Price Costs Taxes Subsidies Price of other products
How does price affect supply
Increase supply
can sell at a higher price ,more profits to get more supply
How does costs affect supply
As costs go down, supply goes up can afford to buy more
How do taxes affect supply
Will increase costs (has to pay more money to gov in tax)
Supply decreases
How does subsidises affect supply
Increases a companies annual income
Increase supply
Define subsidy
Payment from gov for every unit supplied
How does the price of other products affect supply
Increase supply of the other product
E. Price of Mars increases but price of twice stays the same
What is elastic demand
QD is sensitive to price will go up/down
What makes a product elastic
They have many substitutes
Are a luxury
What is an in elastic product
QD isn’t sensitive to a change in price
Give an example of inelastic products
Train tickets
Cigarettes
Give an example of elastic products
Newspaper
Sofa
Define competition
Rivalry amongst sellers
Define market
Any situation where buyers and sellers meet
Why have none physical markets grown
Offer Convenience
Why do physical markets continue to exist
Try before buy
Personalisation
Define market price
Price range in market at which consumers prepared to pay
Define markup
Difference between cost of producing an item+the price it’s sold
Define competitive market
Lots of sellers
Competition bases on price
Define monopoly
Dominated by one seller
25%+ market share
Define oligopoly
Few firms
Similar prices
Define monopolistic competition
Many firms
Different prices
Non price differences
Example of oligopoly
Mobile networks
Define collusion
Rival companies cooperate for mutual benefit
Market size
Collective value of goods/services that buyers purchase
Market growth
% growth in size of the market, measured over specific period
How could a business increase market share
Be aware of customer needs+meet them Sell more Have clear marketing plan Advertise Merge
Barriers to entry
Factors that prevent firm from entering the market
What are the barriers to entry
Large start up costs Breaking customer loyalties Inability to gain EoS Existing business starts price war Legal- patents
Barrier to exit
Factors which prevent a firm leaving a market
What are the barriers to exit
Difficulty selling off capital
Redundancy costs
Contract with suppliers
Define market dominance
Measure of market share compared to competitor
Define market power
Ability of firm to influence/control terms+conditions on which goods are bought and sold
Define acquisition/takeover
Control of another company is achieved by buying majority shares
Benefits to the business of a merger
Reduce competition Market share Economies of scale New management with different skills Combined resources
Disadvantages of mergers
Diseconomies of scale
Redundancies
Higher prices
Who are the CMA
Competition and market authority
What can the CMA do
Stop mergers and acquisitions going ahead
What can the European Regulatory commission do
Block UK mergers
What action can the CMA take in regards to legislation
Enforce consumer legislation
What sanctions can the CMA apply
Fine 10% global turnover for anti competitive behaviour
Individual disqualified from position
Name some separate regulation bodies apart from the CMA
Ofgem
OfCom
Organise growth
Within the business
Examples of organic growth
New products
Open more stores
Invest in machinery
Why would a firm want to enter a market
Growth- more customers
Why would a firm want to exit a market
Current market is shrinking
Want to enter a new market
Lack of sales
Globalisation
World coming together to trade in each other’s markets
Factors that have facilitated globalisation
Reduction in trade restrictions
Cost of production abroad
Ease of transportation
Increase movement of people
Other technological factors that have facilitated globalisation
Internet
Rise of e commerce
Smart phones
Multinationals
Operates in one country and manufactures and sells in a variety of others
Why are companies keen to become multinational
Economies of scale
Lack of legal constraints
New markets with less competition
Low wages
what are the benefits of multinations
employment LEDCs
local people get skills
invest in infrastructure
use local resources
what are the negatives of multinationals
low skilled jobs unsafe local businesses suffer income goes to domestic market loss of jobs in domestic market
what is global strategy
companies that are keen to operate on global scale must consider how to build a competitive global advantage
i.e choose best locations to produce products in
what is a global brand
recognized throughout much of the world
what are some of the opportunities of globalization
cheaper lab more customers less legal restrict cheaper raw materials new markets with high disposable income
what are the threats of globalization
less reliance on uk for products
high unemployment in UK
Pollution
ethical issues
why are some businesses more affected by globalization than others
businesses who produce
small businesses find it challenging
businesses with global appeal benefit
business without USP struggle
what is the European single market
refers to EU as one territory without internal boarders
what four freedoms is the EU market based upon
goods,services,people,capital
define free trade
trade without tariffs, quotas or other restrictions
benefits of the single market
not subject to tariffs or quotas
more easily available labour
European union
economic and political union aimed at reducing trade barriers and harmonizing economic policy
tariff
duty paid on imports
quota
limit on quantity of goods imported over a given period
why should Britain leave the European Union
free from EU laws and regulations
encourage domestic trade
why should Britain stay in the European union
lose trade benefits
struggle to fill vacancies especially in low skilled work
what are the political factors which affect businesses
Brexit EU competition policy privatization minimum wage legislation
how does political uncertainty affect a business
less investment and low consumer confidence
demographics
characteristics of human population and population groups
how has age in the UK affected demand
aging population
increase demand for retirement homes
how has ethnic diversity in the UK affected demand
more ethnically diverse
higher demand for international foods