Explanations Of Conformity - NSI and ISI Flashcards
Who developed the Two-Process Model?
Deutsch and Gerrard
What is the Two-Process model?
[2]
- Informational Social Influence
- Normative Social Influence
What is Informational Social Influence (ISI)?
[4]
- It’s about who has better information - you or group
- We agree with the opinion of the majority because we believe it’s correct and we want to be right
- It’s a cognitive process
- Permanent change in behaviour
What is Normative Social Influence (NSI)?
[3]
- We agreee with opinion of majority because we want to gain social approval and be liked
- leads to temporary change in behaviour
- emotional process
What kind of process is NSI?
Emotional process
What kind of process is ISI?
Cognitive process
When does ISI occur?
[3]
- A person is in new situation and wants to do right thing
- Situation is ambigous - you look to do right thing
- Person in group is more of an expert
Explain type of Conformity does ISI links to.
[2]
- Internalisation
- Involves a person publicly and privately accepting behaviours and groups permanently
How does ISI link to Asch’s Conformity?
When task was more difficult, people wanted to be correct so looked to other people
When does NSI occur?
[2]
- You seek the apporoval of strangers (interview)
- An individual is in stressful situation
How does NSI link to Asch’s Study?
When participants were interviewed they said they agreed with majority even though they knew the answers were wrong
NSI is a valid explanation for conformity
What is a Strength Two-Process Model?
[4]
- One strength of NSI is there’s evidence showing that it’s a valid explanation for conformity
- When Asch interviewed his participants, some said they conformed because they felt self-conscious giving the correct answer and were afraid of disapproval
- When participants wrote their answers down, conformity rate fell - giving answers privately means no NSI
- Shows that NSI affects conformity
NSi doesn’t affect everybody same way
What is a Limitation of Two-Process Model?
[4]
- NSI doesn’t affect conformity of everybody in same way
- People less concerned with being liked less affected by NSI
- Desire to be liked underlies conformity for many people
- It doesn’t explain everybody’s behaviour
Lucas et Al’s maths questions
What is a Strength Two-Process Model?
[4]
- Lucas Et Al supports ISI
- Asked students to give answers to maths problems that was easy or difficult
- Greater conformity to inccorect answers when they were difficult than when easy
- Show people conform in situation when answer is unknown
Which type of influence results in a temporary change in behaviour?
NSI
