Explanations of conformity

Question 1

What is a theory?

Answer 1

A theory provides reasoning for why something may occur or explain patterns in behaviour.

Question 2

What did Deutch and Gerard put foward?

Answer 2

A two-process theory
- Normative social influence
- Infomational social influence

Question 3

What is Normative social influence ?

Answer 3

Conformity occurs due to a need to be accepted by others and be a part of the group. If we conform we are rewarded by reinforcemnet. This is driven by emotional factors and leads to complience.

Question 4

What is informational social influence?

Answer 4

We conform because we want to be right , so we look to others for the right answer. This leads to internalisation. We believe others are experts so we look to others that have superiour knowladege.