Explanations for gambling addiction: learning theory Flashcards
reinforcement definition
a consequence of behaviour that increases the likelihood of behaviour being repeated can be positive or negative
partial reinforcement definition
behaviour is reinforced only some of the time it occurs such as every 10th time
variable reinforcement definition
type of partial reinforcement in which a behaviour is reinforced after a unpredictable period of time or number of responses
what is the first component of learning theory for gambling addiction
vicarious reinforcement
what is vicarious reinforcement in gambling addiction
experience of seeing others being rewarded for their gambling through pleasure, enjoyment and occasionally money
how does vicarious reinforcement have to be observed in gambling addiction
doesn’t have to be direct observation of other people’s behaviour can be through newspapers, magazines and other media report positively on big lottery winners, or broadcast excitement of horse racing. this could trigger a desire for the same reinforcement in someone who has;t gambled
what are the 2 types of reinforcement in gambling addiction
-positive reinforcement
-negative reinforcement