Explanations for forgetting:Interference Flashcards
what is meant by forgetting
loss of ability to recall or recognise something you have previously learnt
what is meant by interference
occurs when two pieces of info conflict each other resulting in forgetting one or both
what are the two types of interference
- proactive
- retroactive
what is proactive interference
when past learning interferes with current learning
what is retroactive interference
when current learning interferes with past learning
what are examples of proactive interference
- putting a password in and start to type an old one
- calling a newly married friend by their old name
what are examples of retroactive interference
-unable to recall lessons from previous years
who studied retroactive interference
McGeoh and McDonald
what was the procedure of McGeoch and McDonalds study
-ppts learnt a list of 10 words until 100% accuracy and then given a new list
-there were six groups of ppts with different lists:
1-synonyms
2-antonyms
3-unrelated words
4-nonsense syllables
5-three digit numbers
6-no new list
what were the findings of McGeoch and McDonalds study
when ppts recalled the original list of words their performance depended on the nature of the second list
-synonyms produced the worst recall
what was the conclusion of McGeoch and McDonalds study
interference is stronger when memories are similar
evaluate interference theory(strengths)
- thousands of lab studies show both types of interference and control extraneous variables
- real word application (eg study found recall and recognition of the advertisers message was impaired when ppts were exposed to two adverts for competing brands in one week)
evaluate interference theory (weaknesses)
- most lab studies are asked to recall after a short period of time so may not be reflective of how we normally learn info in real life settings
- only explains some instances of forgetting and there are special conditions required for interference to occur ie memories need to be similar
what were the findings of Baddeley and Hitch’s study
those who had played more games forgot the names of more players therefore supporting interference theory