Existing Products Flashcards
what cultural issues may have to be considered (5 points)
Religious beliefs, Sexuality, political views, personal choices/beliefs (veganism e.c.t), traditions
Definition of Moral Issues
making sure no one or nothing that comes in contact with the product is damaged or hurt
Definition of Social Issues
making sure the product takes into account what’s happening in the world
Definition of Cultural Issues
making sure the product will not offend or upset different cultures, religions or beliefs
What are the 4 Ps of the marketing mix?
Place, Price, Promotion and Product
Marketing Mix Product?
What are its USPs (unique selling points)
What is ASA
The advertising standards authority, ensure adverts meet their codes/rules and regulations
Ways of Creating Product demand? (7 Points)
Increase use of product, reducing the price, changing image/brand, introduce promotions, selling to new markets, adapting the USP, Up to date tech
What is SMM
social media marketing
What is COBRA
consumers online brand related activities
What is EWOM
electronic word of mouth
What is SEO
search engine optimisation
