EXECUTIVE SUMMARY Flashcards

1
Q

A concise (1–2 pages) overview of your business plan, providing key insights for investors, lenders, or partners.

A

Executive Summary

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

-Defines the business identity, core values, and guiding principles.
-Sets long-term aspirations (vision) and the path to achieving them (mission).
-Establishes clear goals and measurable objectives for business growth.

A

Vision, Mission, Goals, & Objectives (VMGO)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

-Describes how the business will generate revenue and sustain operations.
-Covers structure, production, operations, and financial strategies.
-Adapts to the business’s unique strengths, networks, and market positioning.

A

Business Model

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

-Identifies the target audience and market size.
-Defines the competitive advantage and value proposition (e.g., affordability, exclusivity, or innovation).

A

Business Positioning

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

-Highlights key product features and benefits.
-Specifies the target market for each product (e.g., budget-friendly vs. premium offerings).

A

Product Positioning

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

-Strategies to maintain a competitive edge and grow market share.
-Enhances resource efficiency and optimizes business performance.

A

Wealth Improvement Approaches

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

it is the description of the parties that strongly
support the business.

Key stakeholders who directly impact business success:
1. Consumers – Drive sales and brand growth.
2. Creditors – Provide financial support or loans.
3. Suppliers – Ensure a steady supply of materials and goods.
4. Employees & Staff – Execute business operations and contribute to success.
These relationships are crucial for smooth transactions and long-term stability.

A

Parties Supporting the Business

How well did you know this?
1
Not at all
2
3
4
5
Perfectly