EXECUTIVE SUMMARY Flashcards
A concise (1–2 pages) overview of your business plan, providing key insights for investors, lenders, or partners.
Executive Summary
-Defines the business identity, core values, and guiding principles.
-Sets long-term aspirations (vision) and the path to achieving them (mission).
-Establishes clear goals and measurable objectives for business growth.
Vision, Mission, Goals, & Objectives (VMGO)
-Describes how the business will generate revenue and sustain operations.
-Covers structure, production, operations, and financial strategies.
-Adapts to the business’s unique strengths, networks, and market positioning.
Business Model
-Identifies the target audience and market size.
-Defines the competitive advantage and value proposition (e.g., affordability, exclusivity, or innovation).
Business Positioning
-Highlights key product features and benefits.
-Specifies the target market for each product (e.g., budget-friendly vs. premium offerings).
Product Positioning
-Strategies to maintain a competitive edge and grow market share.
-Enhances resource efficiency and optimizes business performance.
Wealth Improvement Approaches
it is the description of the parties that strongly
support the business.
Key stakeholders who directly impact business success:
1. Consumers – Drive sales and brand growth.
2. Creditors – Provide financial support or loans.
3. Suppliers – Ensure a steady supply of materials and goods.
4. Employees & Staff – Execute business operations and contribute to success.
These relationships are crucial for smooth transactions and long-term stability.
Parties Supporting the Business