ANALYSIS Flashcards
A strategic tool that evaluates external and internal factors affecting business performance.
Environmental Analysis
Describes the global business situation to understand market opportunities and challenges.Describes the global business situation to understand market opportunities and challenges.
Global Analysis
Jollibee – Economic (inflation, currency exchange), political (labor laws, import/export rules), socio-cultural (localized menu, health trends), technological (online ordering, automation), and environmental (carbon footprint, climate impact) factors.
Global Analysis
Examines political, economic, socio-economic, technological, ecological, and legal forces shaping consumer behavior and business operations.v
Societal Analysis
Jollibee – Demographics (Filipino diaspora, Gen Z preferences), culture (family-oriented branding, localized flavors), health trends (demand for healthier options, plant-based diets), digital influence (social media marketing, online reviews), and supply chain dynamics.
Societal Analysis
Examines market forces, competition, and strategy to position the business effectively.
Industry Analysis
Analyzes consumers and competitors through research. the most delicate, tedious, and
difficult tasks in the industry and analysis. There are some business plans
that do not even show any indications that a critical analysis has been
conducted, but rather the evaluation appears to be mere play of words
Critical Evaluation
Uses perceptual maps to assess market share and consumer perception.
Business Positioning
The industry analysis in all instances must not fail to evaluate and
describe the target consumers and the competitors. Data and information
on these two important forces in the industry are usually the results of
research work.
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Develops approaches based on SWOT analysis.
Business Strategy
Jollibee
-Industry Overview – Fast-food industry trends, digital ordering, and health-conscious shifts.
-Competitive Landscape – Global (McDonald’s, KFC) and local competitors, brand strengths, and weaknesses.
-Market Trends – Growth of online delivery, AI-driven marketing, and plant-based innovations.
-Barriers to Entry – High capital investment, strong brand loyalty, and regulatory hurdles.
-Supplier & Distribution – Centralized commissaries, supply chain disruptions.
-Profitability & Growth – Expanding through franchising and acquiring international brands.
Industry Analysis
Presents the business nature, structure, and key elements.
Nature: Defines if the business is merchandising, service, manufacturing, or hybrid.
Form: Specifies if it’s a sole proprietorship, partnership, or corporation, with reasons for selection.
Business Description
Key Aspects:
1. Product/service offerings.
2. Equipment and facility requirements.
3. Business size and scalability.
4. Potential contract partners.
5. Personnel and administrative needs.
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