example firms Flashcards
Eg - blue ocean strategy
Nintendo Wii - focused on casual gamers and families rather than hardcore gamers - focus on motion-control gameplay rather than graphics
result- opened a new market, dominated sales during its peak
eg differentiation strategy
Apple - consistenyly diffentiates through design, user experience, ecosystem and branding
result = premium pricing and strong brand loyalty despite a saturated tech market
Dyson - invests in R&D to develop differentiated vaccums and appliances like hairdryers
results = premium and competes on innovation over price
eg VRIO - value rarity imitability and organisation - framework
Google - search algorithm and data infrastructure
valuable = dominant in ad revenue and information indexing
rare= market leader with proprietary data handling
inimitable = complex infrastructure and massive user base
organised = highly integrated digital ecosystem and monetisation models
eg porters five forces
airlines - intense rivalry, high buyer power, low differentiation, cost leadership to survive harsh competitive pressures
starbucks - supplier power mitigated through scale, brand strength reduces buyer power, low threat of substitutes due to experience based differentiation
eg Resource based view
amazon: uses logistics infrastructure, data analytics and cloud services as internal resources to sustain advantage
result = builds durable capabilities beyond just online retail
eg dynamic capabilities framework
netflix - shifted from DVD rental to streaming to content production - shows agility and vertical integration (controlling production and distribution)
result - netflix sensed change early and seized opportunity with internal transformation and a strategic pivot
eg ansoff matrix
Tesla
product development = moving into trucks and AI
market penetration = deepening EV sales in existing markets
diversification = energy products like powerwall and solar panels
eg porters value chain analysis
Mcdonalds - efficient operations and strong inbound logistics (global supply chain) and powerful marketing
result = global consistency and low cost leadership
eg BCG Matrix - growth share matrix
Unilever
Stars = Dove, Ben &Jerrys - high growth, high share markets
Cash cows - vaseline and Lipton = long standing brands, require little attention
Dogs = can reallocate or phase out weaker brands
eg PESTLE analysis
Shell
Political: Fossil fuel regulations.
Economic: Oil price fluctuations.
Social: Shift to green energy.
Technological: Carbon capture.
Environmental: Sustainability pressures.
Legal: Emissions laws.
eg core competency theory - Prahalad and Hamel
Honda - core competence = engine design and manufacturing
strategic use: leveraged across cars, motorcycles and generator
useful for = innovation, diversification and longterm strategy
eg value innovation / disruptive innovation = Christensen
Example: Airbnb
Disrupted hotel industry by offering cheaper, localized stays without owning property.
Example: Uber
Disrupted taxi services by making rides on-demand and platform-driven.
eg Bowman’s strategy Clock
eg - IKEA - low price and perceived value = hybrid status
eg - Rolex - differentiation = high price and high value
eg GE/McKinsey Matrix
(Multibusiness strategy: prioritizing investment)
Example: Unilever uses it to prioritize which product categories (stars vs. dogs) get investment.
eg balanced score cards
Example: Siemens or Accenture
Tracks financial, customer, internal process, and learning/growth metrics to guide performance.
Applies well to strategy implementation or performance monitoring topics.
