introduction to strategy

Question 1

what is strategy?

Answer 1

strategy is both one of the oldest management disciplines and also one of the newest

old - managers and organizers have always had to deal with issues that we today would consider strategic

new - the academic study of strategy only arose in the 1950s - 19060s

Question 2

The difference between strategy as a product and the process of strategizing

Answer 2

strategy as a product - form of a document, policy or presentation - strategy content

process of strategizing itself- the doing of strategy or what goes into making the strategy product - strategy process

Question 3

what does strategy content focus on?

Answer 3

it focuses on the question of what strategic decisions are taken

Question 4

what does strategy process focus on?

Answer 4

how a particular organisational strategy emerges

Question 5

what is the goal of strategy?

Answer 5

to achieve advantage - to survive in a sea of competition