Resources And Capabilities Flashcards
A business would use strategic group analysis (SGA) to
Understand the characteristics of the most direct competition
A main competitor to a business is facing financial challenges.
What part of SWOT is this?
Opportunity
A PESTEL framework considers…
Macro environmental issues
Porters five forces
New entrants
Rivalry
Buyer power
Supplier power
Substitutes
How does an organisation come to a shared view about what it wants to be in the future and make it happen?
- look at the whole org
- looks at the intersection between the organisation and its environment
- encompasses it’s responsibilities to society
Process and leadership
How can the organised be dis tic t and gain an advantage to add value
How can we increase profitability
Cost advantage
Or
Differentiation advantage
Cost leadership means…
Where competition is intense
Trying to do both ( lower cost and differentiate) means diluting investment and over time falling behind pure plays and those focused on a niche
Resourced based view (RBV)
- the firm is conceived as a portfolio of of resrouces and capabilities
- resources and capabilities are crucial to delivering competitive advantage
A competitive advantage is gained by offering customers greater value either by means of lowering prices or providing greater benefits and serves that justify higher prices
Resources
Balance sheet a
Cash flow
Supplier of funds
What are the capabilities
Ability to raise funds
Manage cash flow
Debtors
Creditors
Resources
Managers
Employers
Partners
Suppliers
Customers
What capabilities do we have?
How people gain skills
Commons knowledge
Built relationships
Motivate others
Innovation