Exam Prep A Level Flashcards
1
Q
Strategic Management
A
Analysis of the current business situation, setting long term objectives and decide on business objectives.
2
Q
Strategic analysis
A
Process of researching into the business and its environment.
3
Q
SWOT
A
Form of strategic analysis that identifies & analyses main internal strengths, weaknesses, external opportunities and threats that will influence the business.
4
Q
PEST
A
Strategic analysis of a firms macro environment includes: political, economic, social and technological factors.
5
Q
Diversification
A
Process of selling different unrelated goods or services in new markets
