Exam Flashcards
Marketing
Where the focus is on studying and developing new and improved products for the organisation
Research and Development
Where the focus is on studying and developing new and improved products for the organisation
Finance
Where the focus is on planning, maintaining and reporting on the financial aspects of the organisation’s performance
Operations
Where the focus is on creating the organisations final output (product or service)
Objective
A desired goal, outcome or specific result that an organisation intends to achieve
Vision statement
A statement of what the organisation aspires to become
Mission statement
A statement expressing why an organisation exists, its purpose and how it will operate
Strategies
The actions that an organisation takes to achieve specific objectives
Downsizing
Workplace staff reductions, with the elimination of jobs and positions
Outsourcing
Contracting some organisational operations to outside suppliers
Internal environment
All those things over which the organisation has some degree of control. E.g. Employees
External environment
This includes those things over which the business has little control. It may be divided into an operating environment and a macro environment.
Operating environment
The outside factors with which the organisation interacts in the course of conducting its business. These factors include customers, suppliers, competitors and lobby groups.
Customers
The buyers or users of the products of a large-scale organisation.
Suppliers
Those organisations and individuals that supply resources to the organisation, allowing it to conduct its operations
Competitors
Other organisations that offer rival products or services
Lobby groups
Groups of people who attempt to directly influence or persuade an organisation to adopt particular policies
Macro environment
Is made up of the broad factors in the economy and society within which the organisation operates that it has no control over including political, legal, economic, technological and social.
Effectiveness
The degree to which an organisation has achieved its stated objectives
Efficiency
A measure of how well an organisation uses resources to achieve objectives
Key Performance Indicators
Are specific criteria used to measure the efficiency and effectiveness of the organisations performance.
Profitability
A measure of the earning performance of the business; it indicates the business’s ability to maximise profits.
Number of sales
Measures the number of products sold
Percentage of market share
The proportion of the total market that a business has, expressed as a percentage