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Comm 201 > Exam #4 > Flashcards

Exam #4 Flashcards

1
Q

Communication that influences the attitudes or behaviors of others. The art of persuasion.

A

Rhetoric

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2
Q

Who believed that rhetoric and oral dialogue should be used to find universal truths which would then influence people for the better.

A

Plato

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3
Q

Who believed rhetoric was about using all available means of persuasion to defend truth and justice?

A

Aristotle

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4
Q

Who believed that truth was best for Rome and the three purposes of speaking are to inform, persuade, or entertain?

A

Cicero

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5
Q

What did the Muslims establish in 8th century spain?

A

A great library that translated important texts.

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6
Q

Originator of a communication message.

A

Rhetor

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7
Q

Ethos, pathos, logos

A

Artistic proofs

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8
Q

Ones place in the social hierarchy, which comes from the way society is structured. Associated with ethos.

A

Social position

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9
Q

Those people who can take appropriate action in response to a message.

A

Rhetorical audience

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10
Q

Any event that generates a significant amount of public discourse.

A

Rhetorical event

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11
Q

Used to argue what a society should do in the future. An important part of the democratic process.

A

Deliberative rhetoric

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12
Q

Addresses events that happened in the past with the goal of setting things right after an injustice. Used in courts of law

A

Forensic rhetoric

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13
Q

What are the functions of media?

A
  1. Help people bond
  2. Shape how we view the world
  3. Help us understand global events
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14
Q

Channel for transmitting communication.

A

Medium, media

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15
Q

Mass media businesses. produce culture products (shows, games)

A

Culture industries

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16
Q

Seekers of various media messages and resisters to others.

A

Active agents

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17
Q

One way path from medium to viewers/listeners b

A

Linear model

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18
Q

Used and gratification of media

A
  1. Information
    2 social interaction and integration
  2. Entertainment
  3. Personal identity
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19
Q

People seek media messages and interpret media text in ways that conform their beliefs.

A

Selective exposure

20
Q

Focused on some specific aspect of the content of a media text or group of texts.

A

Content Analysis

21
Q

Long term immersion in a media environment leads to cultivation, or enculturation, into shared beliefs about the world.

A

Cultivation theory

22
Q

Occasions or catastrophes that interrupt regular programming.

A

Media event

23
Q

Does media violence affect children?

A

Yes

24
Q

Monitors and fines shows for some content, but not usually violence.

A

Federal CC

25
Q

Organizing to communicate displeasure with certain images and messages, as well as to force change in future media texts.

A

Media activism

26
Q

One way communication produced by large industries intended for large audiences.

A

Mass media

27
Q

A collection of mediated communication technologies that are digital, converging, and tend to be mobile.

A

Interactive media

28
Q

Reasons for learning about interactive media?

A
  1. Interactive media are pervasive.

2. Understanding media can help ensure professional and personal success.

29
Q

Numerical format based on 1s and 0s

A

Digital

30
Q

What is interactive communication?

A

Dynamic and increasingly mobile

31
Q
  1. Some technologies lack the nonverbal cues that are so important in creating meaning with others.
  2. The degree to which the message is synchronous or asynchronous
A

Media characteristics

32
Q

Decribes the potential carrying capacity of a communication medium.

A

Media richness theory

33
Q

Feelings of closeness or immediacy we experience when we interact with each other

A

Social presence

34
Q

We don’t always know who we are talking to. (What their context is)

A

Collapsing contexts

35
Q

Must make choices about what kinds of info we share. Must focus on who the audience is.

A

Self presentation

36
Q

3 issues of anonymity

A
  1. Identity is informative
  2. Anonymity can liberate speech
  3. Anonymity may lead people to be less responsible communicators.
37
Q

Posting messages online meant to intentionally anger or frustrate in order to provoke a reaction from others.

A

Trolling

38
Q

Projecting a false identity (avatars)

A

Pseudo anonymity

39
Q

Ease of finding similar others, easier and quicker self disclosure

A

Relevant online Comm qualities to romantic relationships.

40
Q

Online communication in the workplace has what effect?

A

Status leveling

41
Q

Inequity of access between the haves and the have nots

A

Digital divide

42
Q

Cultural knowledge and cultural competencies

A

Cultural capital

43
Q

Disparities based on income, education, and urban-rule groups are what?

A

Issues to access

44
Q

Issues of who does and does not have technocapital and whose culture dominates.

A

Globalization and digital inequalities

45
Q

Theory that explains why some accent new technologies and some dont.

A

Diffusion of innovations

46
Q

Levels of technocapitals

A

Metal access
Material access
Skills access
Usage access

Comm 201 (4 decks)

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