Exam 3 TextBook Flashcards
What is the “need for cognition”
need to structure situations in meaningful way. understand and make reason.
How does “framing” impact agenda setting?
the organizing idea that supplies a context and suggests what the issue is through the use of section, emphasis, exclusion, and elaboration.
What is the Spiral of Silence
most of us dont feel comfortable speaking our views if were the minority
How do vivid images influence our memory of news stories?
people remembered the visuals. when presented w/ verbal info, the images can be distracting. but if present images before message, can be highly memorable.
Understand the research of Phillips on news stories of suicides.
More news stories about suicides caused increase in suicides.
Understand the research of Phillips on news stories of suicides.
More news stories about suicides caused increase in suicides.
What were the findings and the criticisms of the Carnegie Mellon Study?
Study of the impact of net use. use of net lead to decline in comm. they were more depressed and alone.
What is the “mix of attributes approach” to the study of media effects and new technology?
- interactivity
- structure
- channel
- textuality
- content
what is interactivity in the mix of attributes approach
a persons ability to interact w/ the technology in a meaningful way
what is structure in the mix of attributes approach
is medium linear or non-linear.
- news article takes u beginning to end (linear)
- web has hyperlinks that take u everywhere
what is channel in the mix of attributes approach
info is presented visually, acoustically, or both
what is textuality in the mix of attributes approach
info communicated in text form
what is content in the mix of attributes approach
refers to the actual info conveyed by the medium, such as violence, sex, persuasive message, or information
what is the media equation
interactions w/ media are social and natural, just like real life
what are some of the benefits of social media sites for children and adolescents? (5)
- community engagement
- enhance creativity/sharing
- grow ideas
- online connections
- uniqueness