Exam 3 Lectures Flashcards
what is prosocial media
media encourage children to interact w/ each other positively
how do altruistic and violent content differ on children’s shows?
- more altruism than violence
- concentration more high on violence
what factors in social learning theory increase altruistic behavior?
- positive interactions w/ peers
- need several material to solidify idea
what are the effects of a media portrayal in which prosocial behavior follows aggression
- might backfire
- combination might be problematic
what are the effects of the educational programming
- Childrens TV Act 1990
- broadcasters must serves:
- educational/informational needs of children
- content must further development of child
do programs like baby einstein have an effect on those under 2 years of age
no
what are the effects of TV on politics
- political ads
- decline of political parties, more focus on candidates
- expensive
- apathy - campaigns more negative
what historically have been the various stages of the press in reporting on the president
-watch dog journalism
and
-junkyard journalism
what is watch dog journalism
report on issues that influence performance not about president’s personal qualities
what is junkyard journalism
reporting that is harsh, published and unchecked
what are the effects of negative political ads
- negative bias - neg info more memorable, more attention
- sleeper effect, forget who said what but neg issue sticks
what are the effects of presidential debates
-ppl look at precision, firmness, energy, commitment, fairness, and nonverbal factors
what are the major results of the use of new technology from the last 2 presidential elections
voters often use peripheral route, those more politically aware use central route
what are some of the findings regarding how rapidly new technology has changed int he last decade
the net is less of a mass medium than it is a conduit for mass and other forms of communication
A breeding ground for more comm mediums
in what ways is new technology different from “old media”
- interactivity
- diversity
- select/control
- personalization
- convergence
- global
- portability
how does new technology change the theories we discussed in class
we tweak it
- agenda setting: gatekeeprs? tell ppl “what to think about” , how and when to act
- cultivation: world view is chosen by us. Can also create
theoretically, how might the internet have different effects than other media sources
- net exposure (hate/terror sites)
- cyberbullying
- sexual exploitation
- online food marketing
- accidental porn
what is cyberbullying
an umbrella term related to similar constructs: online bullying, electronic, and net harrassment
what are some of the effects of cyberbullying
- victims might experience same effects as those bullied in person
- can seem more extreme
- happens in home where it’s “safe”, posts forever and seems inescapable
what is sexting and what are the legal implication
sending text w/ pics of child that are inappropriate, naked, or engage in sex acts
-in AZ minor offense
what is problematic internet use
texting and driving
still very new
what federal agencies regulate the media
- FCC: Federal Communication Commission
- FTC: Federal Trade Comission
what does FCC have jurisdiction over ?
policies related to media industry, include restrictions on content and structure of ownership
what does FTC have jurisdiction over?
consumer protection.
ie. make sure ads not harmful/misleading
