Exam 3 Lectures Flashcards
what is prosocial media
media encourage children to interact w/ each other positively
how do altruistic and violent content differ on children’s shows?
- more altruism than violence
- concentration more high on violence
what factors in social learning theory increase altruistic behavior?
- positive interactions w/ peers
- need several material to solidify idea
what are the effects of a media portrayal in which prosocial behavior follows aggression
- might backfire
- combination might be problematic
what are the effects of the educational programming
- Childrens TV Act 1990
- broadcasters must serves:
- educational/informational needs of children
- content must further development of child
do programs like baby einstein have an effect on those under 2 years of age
no
what are the effects of TV on politics
- political ads
- decline of political parties, more focus on candidates
- expensive
- apathy - campaigns more negative
what historically have been the various stages of the press in reporting on the president
-watch dog journalism
and
-junkyard journalism
what is watch dog journalism
report on issues that influence performance not about president’s personal qualities
what is junkyard journalism
reporting that is harsh, published and unchecked
what are the effects of negative political ads
- negative bias - neg info more memorable, more attention
- sleeper effect, forget who said what but neg issue sticks
what are the effects of presidential debates
-ppl look at precision, firmness, energy, commitment, fairness, and nonverbal factors
what are the major results of the use of new technology from the last 2 presidential elections
voters often use peripheral route, those more politically aware use central route
what are some of the findings regarding how rapidly new technology has changed int he last decade
the net is less of a mass medium than it is a conduit for mass and other forms of communication
A breeding ground for more comm mediums
in what ways is new technology different from “old media”
- interactivity
- diversity
- select/control
- personalization
- convergence
- global
- portability
how does new technology change the theories we discussed in class
we tweak it
- agenda setting: gatekeeprs? tell ppl “what to think about” , how and when to act
- cultivation: world view is chosen by us. Can also create
theoretically, how might the internet have different effects than other media sources
- net exposure (hate/terror sites)
- cyberbullying
- sexual exploitation
- online food marketing
- accidental porn
what is cyberbullying
an umbrella term related to similar constructs: online bullying, electronic, and net harrassment
what are some of the effects of cyberbullying
- victims might experience same effects as those bullied in person
- can seem more extreme
- happens in home where it’s “safe”, posts forever and seems inescapable
what is sexting and what are the legal implication
sending text w/ pics of child that are inappropriate, naked, or engage in sex acts
-in AZ minor offense
what is problematic internet use
texting and driving
still very new
what federal agencies regulate the media
- FCC: Federal Communication Commission
- FTC: Federal Trade Comission
what does FCC have jurisdiction over ?
policies related to media industry, include restrictions on content and structure of ownership
what does FTC have jurisdiction over?
consumer protection.
ie. make sure ads not harmful/misleading
What is the first amendment
“freedom of speech”
what is protected by the first amendment
- the mails (soundtracks, billboards, cant restrict to keep streets clean)
- movies and plays
- broadcast and cable
- tellecomm and the net
what is not protected by the first amendment
- libel
- seditious libel
- obscenity
- fighting words
- commercial speech
what is libel
written defamation of another person
what is seditious libel
defaming, criticizing, and advocating the over throw of gov
what did the show grey anatomy demonstrate
tv can be powerful health communicator tool
what are the basic finding of media health campaigns like “this is your brain on drugs”
- not too effective
- in conjuction w/ other things can be effective
- more effective if focus on social consequences
what might improve the effect of these campaigns
- diversify pathways (chanenels)
- combine w/ environmental reform
what is media literacy and its effects
- critical thinking to make judgment on media
- understand process of mass comm
- awareness of impact of media
what are the types and effects of parental mediation
- co-consuming
- restrictive mediation
- active mediation
what are the rating systems for movies in the US
- G:general audience
- PG: parental guidance. some not for child.
- PG-13: parents strong caution. can b inappropriate for child under 13
- R: restricted, under 17 require adult
- NC-17: no one under 17
What are some of the codes used for TV in the US
- V:violence
- S:sexual situation
- D:suggestive dialogue
- L: strong language
what is the forbidden fruit effect
wanting to see something because its forbidden
how do parents consider the various rating systems for effectiveness
- age-based rating less valuable than content-based ratings
- recognize ratings have problems w/ reliability& validity
- do not provide info parents want
