Exam 3

Question 1

What is less than an index of the entire internet in Korean language than a guide to user content within the network of social media websites and user-generated content?

Answer 1

Naver

Question 2

In China what website has beaten facebook for market share year after year?

Answer 2

Qzone

Question 3

What shouldn’t you do in translation?

Answer 3

include campaigns with no content and only images to translate a emotional expression across borders.

Question 4

What will your website likely be set up to do?

Answer 4

let visitors hop to the right country-specific top level domain

Question 5

What is a tip for increasing better international meeting such as consistency of process, clarity of expectations and repitition of what’s important?

Answer 5

regular scheduled meetings with clear agendas

Question 6

What is helpful for your translation team?

Answer 6

create a glossary of english terms you use on your website

Question 7

What is the process of enabling departments to work together called?

Answer 7

breaking down silos

Question 8

What should you avoid when translating.

Answer 8

direct translation

Question 9

What method involves the use of a limited 1500 words?

Answer 9

globish

Question 10

Although many countries accept via and mastercard what is important to consider in regards to the use of currency?

Answer 10

your e-commerce website

Question 11

What is it called when you get overwhelmed by the number of metrics and slight variations in them?

Answer 11

analysis paralysis

Question 12

Which channel in the initial matrix for an e-commerce company did they report the highest sales in phone calls

Answer 12

paid search

Question 13

What pilot factor error is it when you roll out your Facebook test to the small group most clamouring to try your product?

Answer 13

cherry-picking your pilot group

Question 14

What best describes the cost of web hosting, uptime monitoring systems, backup systems and monitoring/supporting the website?

Answer 14

technology costs

Question 15

What is it when you run a pilot during your peak customer demand and you don’t see equivalent results during your quiet period?

Answer 15

confounding factors

Question 16

What key data do your CRM and SFA hold?

Answer 16

phone call counts, qualified leads, conversion of leads to sales, and web forms

Question 17

Traditionally, what systems are managed by the marketing team?

Answer 17

web analytics, search engine tools and platforms managing paid search

Question 18

What describes the soft cost which is a critical factor that influences ROI retention rate?

Answer 18

calculate lifetime value

Question 19

What is a data analysis pitfall when you react to changes that occur due to time?

Answer 19

twitchiness.