2nd Quiz Flashcards

1
Q

Which concept would best be delivered through navigation specificiation and on-site search specifications?

A

Mechanism for visitors to move around the website

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2
Q

Including this item keeps your buyer at ease.

A

Guarantees

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3
Q

Which principle would best be described as the placing of items on the page intentionally and with visual connections?

A

Alignment

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4
Q

What would the page-level information design including page layouts or wireframes be considered as the level of IA concept?

A

critical elements on each page

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5
Q

When developing wireframe it’s important to start with a website persona and a primary goal which will help you figure out what a potential customer is trying to do. Which of the steps in this process best fits this description?

A

scenario and paths

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6
Q

What best describes the step that helps prioritize your business team in order to give the highest-priority audience and persona focus?

A

Determine target audience

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7
Q

How long should you observe individuals during usability tests?

A

At best 90 minutes

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8
Q

During sales cycle potential customers may gather information, what type of task may they perform in order to evaluate these alternatives

A

request a brochure or download explaining more details.

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9
Q

Which section of the sales cycle does a customer seeing if your product or services solves their problem cover?

A

information search

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10
Q

Your audience of your website is often composed of what people?

A

current customers, potential customers, employees

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11
Q

Which audience would be likely to look for newsletter or promo to existing customers?

A

customers

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12
Q

What does SERP stand for?

A

Search Engine Results Page

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13
Q

What is defined by the core on-page factors for links to the page from other pages or from you website’s navigation using the keyword phrase as anchor text

A

inbound links

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14
Q

What does CMS stand for?

A

Content management system

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15
Q

Where should you place the sitemap.xml in order to make it available to the spiders as well as potential customers?

A

root directory

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16
Q

What best describes allowing authors to customize the metadata for pages and page content?

A

Use SEO plug-ins

17
Q

What is the e-commerce conversion rate equation?

A

visitors who buy divided by all visitors multiplied by 100

18
Q

What gives you an overview of the process you should follow during the quarterly task analysis

A

trending and planning roles and tasks

19
Q

What is the role of the User Researcher

A

The person or team who learns about the target customer to create useful and meaningful personas, and who plans and conduct usability tests.

20
Q

Who is in charge of making sure that the website is as trackable (or more) after launch as before and that the launch doesn’t disrupt ongoing marketing campaigns?

A

Marketing metrics owner

21
Q

How do you go about checking website links to make sure they are valid for the launch?

A

http://validator.w3.org/checklink