Exam 1

Question 1

According to the phases of the customer driven online sales engine process, which step includes developing a telephone or online contact form in order to determine what to measure?

Answer 1

Step 2: configure tracking and set goals for Metrics

Question 2

How can marketer’s today directly measure their efforts in terms of the top line?

Answer 2

impact

Question 3

What phase of development of online sales engine includes conductiong additional research and maintaining your website in order to plan for specific deployment and quality control

Answer 3

Step 5: Mange your website.

Question 4

What is not a tactical component of the same iterative IM process?

Answer 4

videos

Question 5

What ensures that you start with defining your market and audience analysis activities first?

Answer 5

customer-driven

Question 6

What is a search engine program used to analyze your website and all websites throughout the internet

Answer 6

spider

Question 7

What type of secondary SEO evaluates the impact of programs to increase your visibility through images, videos, news releases, product feeds, and local information?

Answer 7

visits and conversions