1st quiz

Question 1

What method ensures that you start saving money in paid search sooner and using those funds to drive implementation of additional components?

Answer 1

ROI-driven

Question 2

What process from the components that form the sales engine process ensures that you start with defining your market and audience analysis activities first

Answer 2

customer-driven

Question 3

What cycle does measurement and analysis drive?

Answer 3

Adoption

Question 4

What is not a tactical component of the same iterative internet marketing process

Answer 4

videos

Question 5

What is another advance strategy for increasing visibility that is worth pursuing also called display advertisement?

Answer 5

Banner ads

Question 6

Why are marketing departments investing more in online marketing today?

Answer 6

measurable, more economic to communicate via email, faster and less expensive

Question 7

What is a vital step to understanding your customer?

Answer 7

Put yourself into the shoes of someone who has never heard of your business and then get visible on those search terms

Question 8

What is a fundamental step in building the website budget?

Answer 8

add money to market the website itself, not just to design and build it

Question 9

Why do business decision makers use the internet?

Answer 9

• To find a rich source of information
• dynamic
• fast and economic way for one-to-one communication

Question 10

What are a few basics to remember when it comes to business strategy 101

Answer 10

• customer is king
• understand the buying process
• remove silos

Question 11

Which type of organization would have high weekday lead generation but fairly low activity on the weekends

Answer 11

B2B

Question 12

What type of secondary SEO is it when an organization decides to evaluate the impact of programs to increase your visibility through images, videos, news releases, product feeds, and local information?

Answer 12

visits and conversions

Question 13

What secondary SEO metric includes the use of google analytics for measuring landing pages in its user interface

Answer 13

increase in entrance pages count

Question 14

If you are running an e-commerce business what primary type would you look at specifically?

Answer 14

revenue from organic conversions

Question 15

What would you look at to calculate the percentage of targeted keyphrases that are in the top 20 search results

Answer 15

category coverage

Question 16

What are tools for measuring inlinks

Answer 16

• Yahoo site exploreer

- SEO spyglass

Question 17

What are activities you should track? not track?

Answer 17

DO not track: changes in social mention

Track: secondary metrics based on biz situation

• changes in on-site outcomes
• changes in keyphrase rank

Question 18

What is not a tool in the book as it relates to lead-attribution systems?

Answer 18

-marketing director information

Question 19

Measuring search traffic and on-site outcomes. Wat is best described as shows where your ads show within the sponsored listings on the SERPS

Answer 19

average rank of your keyphrases

Question 20

What secondary paid search KPI best describes quickly reviewing a measure of whether your team is taking an exploratory, hypothesis-driven approach to your paid search program?

Answer 20

number of ad copy variations.