Exam 2: Module 6_Building Your Brand Flashcards
1
Q
Discuss different segments of your target audience
A
Satisfied: People who are current or renew services
Dissatisfied: Generally, unhappy or disappointed. No longer use or see value in services
Unsatisfied: Met expectation, but looking for more or something different.
2
Q
Calculate NPS score and percentage
A
Sum of all points divided by number of surveys.
Goal is more than or equal to 9.0 score.
3
Q
Explain the importance of each component of a SWOT analysis
A
Strengths, Weakness, Opportunities, Threats.
Consistency is good, avoid repitition
Push boundaries and explore new opportunities
