EXAM 2 - Food Fads

Question 1

definition: an intense and widely shared enthusiasm for something, especially one that is short lived and without basis in the object’s qualities

Answer 1

fad

Question 2

Most product advertisements focus on ____ values? Which in particular?

Answer 2

extrinsic, conformity

Question 3

What was the cultural idea that people in the US needed extra supplements on top of a very plentiful diet?

Answer 3

vitamins

Question 4

What was the food fad of the early 1900s?

Answer 4

the dangerous American diet

Question 5

What was the dangerous American diet?

Answer 5

high protein and high fat

Question 6

Who did the dangerous American diet start with?

Answer 6

starting with the cultural icon of the Bacon & Egg breakfast - Dr. John Harvey Kellogg

Question 7

Who serialized America?

Answer 7

Dr John Harvey kellogg

Question 8

What were the two fads of the 1920s?

Answer 8

jello and home refrigeration

Question 9

What part of the US used natural refrigeration & freezing all types of food?

Answer 9

Northern half; use cold basements to store food

Question 10

What part of the US used fresh fruit and veggies, canning, smoked meats, and cured meats? Why?

Answer 10

Southern half; can’t keep food very cool

Question 11

What replaced natural ice in the 1920s?

Answer 11

widespread household use of refrigeration

Question 12

What allowed for the ability to store and preserve foods over longer periods of time?

Answer 12

home refrigeration

Question 13

Why didn’t people have home refrigeration for so long?

Answer 13

no electricity

Question 14

What tended to flatten or normalize food culture in the US?

Answer 14

home refrigeration

Question 15

What was a staple at dinner partys in the 1920s?

Answer 15

jell-O

Question 16

Jello started as a _____ thing, people would put chicken, fish & shrimp in it.

Answer 16

savory

Question 17

What was the food fad of the 1930s?

Answer 17

casserole

Question 18

What was the culture of the 1930s during the Great Depression?

Answer 18

waste not, want not

Question 19

________ started as a way of combining leftovers to reduce waste.

Answer 19

casseroles

Question 20

What were 2 food fads of the 1940s?

Answer 20

SPAM and Campbell’s soup

Question 21

What event introduced soldiers to processed, extended shelf life foods that they grew accustomed to eating?

Answer 21

WWII

Question 22

When soldiers returned home after WWII, did they still want foods like SPAM (metal canned foods) in their diet?

Answer 22

yes

Question 23

Biggest producer of SPAM in the US?

Answer 23

Hawaii

Question 24

What was the food fad of the 1950s?

Answer 24

TV dinners

Question 25

Why did TV dinners become so popular in 1950s?

Answer 25

post WWII families started to eat in front of the new technology in their home

Question 26

What is special about TV dinners?

Answer 26

it requires modern technology to cook three things with different cooking times/techniques at the same time & all end up well made

Question 27

What were the 2 food fads of the 1960s?

Answer 27

fondue & tang

Question 28

Where was the origin of fondue?

Answer 28

Switzerland - featured a communal melting pot containing melting cheese

Question 29

What appealed to 1960s Americans?

Answer 29

culture of communal sharing of a meal

Question 30

What was a fruit flavored drink invented in 1957 and first marketed in powdered form in 1959 called?

Answer 30

tang

Question 31

When did sales on tang explode?

Answer 31

when NASA used it on John Glenn's 19632 mercury and subsequent NASA missions

Question 32

What were the two food fads of the 1970s?

Answer 32

crockpot cooking and the egg mcmuffin

Question 33

What was the response to the emergence of the "working mom" and was called "slow cooking"?

Answer 33

crockpot cooking

Question 34

What culture surrounded crockpots?

Answer 34

culture of giving your family a wholesome, home cooked meal that cooks while you work

Question 35

The advent of the egg McMuffin opened up a whole new area of potential business for ________, the breakfast trade.

Answer 35

McDonalds

Question 36

What was the food fad of the 1980s?

Answer 36

pasta salads (a convenience food)

Question 37

What was the food fad of the 1990s?

Answer 37

fat free potato chips

Question 38

What was crazy about fat free potato chips in 1990s?

Answer 38

food scientists were able to give people the sensation of food without the calories

Question 39

Frito lay introduced a new potato chip line in the 1990s made with _______ (a calorie and cholesterol-free fat substitute). Sales of the Wow! chips topped ______ million in the 1st year.

Answer 39

Olestra; $300

Question 40

What was the issue with eating Olestra?

Answer 40

significant number of consumers started to have adverse digestive issues

Question 41

What was the food fad of the 2000s?

Answer 41

the Atkins Diet

Question 42

What promoted the dangers of the American High carbohydrate high starch diet?

Answer 42

Atkins diet

Question 43

At the height of popularity of the Atkins diet, ____% of Americans were following an ultra-low starch intake diet.

Answer 43

10

Question 44

In late 2000s, popularity of Atkins dropped to below ___% and they filed for bankruptcy.

Answer 44

2

Question 45

What was the food fad of the 2010s?

Answer 45

eating "raw" - no cooked or processed foods

Question 46

What was a misconception of eating raw in the 2010s?

Answer 46

that early humans ate "raw" so why shouldn't modern humans

Question 47

Cooking made us _____. Cooking allowed us to develop complex _____.

Answer 47

human; brains

Question 48

Cooking breaks down _____ cellulose cooking denatures ____ cooking acts as a ___-digestion step - ____ calories needed to tap into nutrition

Answer 48

plant; protein; pre; less