EXAM 2 - Food Fads Flashcards
definition: an intense and widely shared enthusiasm for something, especially one that is short lived and without basis in the object’s qualities
fad
Most product advertisements focus on ____ values? Which in particular?
extrinsic, conformity
What was the cultural idea that people in the US needed extra supplements on top of a very plentiful diet?
vitamins
What was the food fad of the early 1900s?
the dangerous American diet
What was the dangerous American diet?
high protein and high fat
Who did the dangerous American diet start with?
starting with the cultural icon of the Bacon & Egg breakfast - Dr. John Harvey Kellogg
Who serialized America?
Dr John Harvey kellogg
What were the two fads of the 1920s?
jello and home refrigeration
What part of the US used natural refrigeration & freezing all types of food?
Northern half; use cold basements to store food
What part of the US used fresh fruit and veggies, canning, smoked meats, and cured meats? Why?
Southern half; can’t keep food very cool
What replaced natural ice in the 1920s?
widespread household use of refrigeration
What allowed for the ability to store and preserve foods over longer periods of time?
home refrigeration
Why didn’t people have home refrigeration for so long?
no electricity
What tended to flatten or normalize food culture in the US?
home refrigeration
What was a staple at dinner partys in the 1920s?
jell-O
Jello started as a _____ thing, people would put chicken, fish & shrimp in it.
savory
What was the food fad of the 1930s?
casserole
What was the culture of the 1930s during the Great Depression?
waste not, want not
________ started as a way of combining leftovers to reduce waste.
casseroles
What were 2 food fads of the 1940s?
SPAM and Campbell’s soup
What event introduced soldiers to processed, extended shelf life foods that they grew accustomed to eating?
WWII
When soldiers returned home after WWII, did they still want foods like SPAM (metal canned foods) in their diet?
yes
Biggest producer of SPAM in the US?
Hawaii
What was the food fad of the 1950s?
TV dinners
Why did TV dinners become so popular in 1950s?
post WWII families started to eat in front of the new technology in their home
What is special about TV dinners?
it requires modern technology to cook three things with different cooking times/techniques at the same time & all end up well made
What were the 2 food fads of the 1960s?
fondue & tang
Where was the origin of fondue?
Switzerland - featured a communal melting pot containing melting cheese
What appealed to 1960s Americans?
culture of communal sharing of a meal
What was a fruit flavored drink invented in 1957 and first marketed in powdered form in 1959 called?
tang
When did sales on tang explode?
when NASA used it on John Glenn’s 19632 mercury and subsequent NASA missions
What were the two food fads of the 1970s?
crockpot cooking and the egg mcmuffin
What was the response to the emergence of the “working mom” and was called “slow cooking”?
crockpot cooking
What culture surrounded crockpots?
culture of giving your family a wholesome, home cooked meal that cooks while you work
The advent of the egg McMuffin opened up a whole new area of potential business for ________, the breakfast trade.
McDonalds
What was the food fad of the 1980s?
pasta salads (a convenience food)
What was the food fad of the 1990s?
fat free potato chips
What was crazy about fat free potato chips in 1990s?
food scientists were able to give people the sensation of food without the calories
Frito lay introduced a new potato chip line in the 1990s made with _______ (a calorie and cholesterol-free fat substitute). Sales of the Wow! chips topped ______ million in the 1st year.
Olestra; $300
What was the issue with eating Olestra?
significant number of consumers started to have adverse digestive issues
What was the food fad of the 2000s?
the Atkins Diet
What promoted the dangers of the American High carbohydrate high starch diet?
Atkins diet
At the height of popularity of the Atkins diet, ____% of Americans were following an ultra-low starch intake diet.
10
In late 2000s, popularity of Atkins dropped to below ___% and they filed for bankruptcy.
2
What was the food fad of the 2010s?
eating “raw” - no cooked or processed foods
What was a misconception of eating raw in the 2010s?
that early humans ate “raw” so why shouldn’t modern humans
Cooking made us _____. Cooking allowed us to develop complex _____.
human; brains
Cooking breaks down _____ cellulose
cooking denatures ____
cooking acts as a ___-digestion step - ____ calories needed to tap into nutrition
plant; protein; pre; less
