Exam 2 Flashcards
Open-sourced questions
Allows respondents to answer in any way they like
Forced choice questions
People giving their opinions by choosing the best of two or more options
Likert Scale
Presented with a statement and then asked how they would indicate their degree of agreement
Semantic differential format
Respondents asked to rate a target object using a numeric scale that is anchored with adjectives
Leading Questions
Framing a question as positive or negative will lead an answer that will give an answer that goes along with the wording of the question
Negatively worded question
Unnecessarily complicated questions that can cause cognitive difficulty for people
Response sets/nondifferentiation
Type of shortcut respondents can take when answering survey questions
Acquiescence/yea-saying
Respondents say yes to something without reading the question carefully (reason for including inverse worded questions)
Fence sitting
Playing it safe and answering all of the questions in the middle (this may be a reason to include even numbered questions.
Socially desirable responding/faking good
Because a respondent is shy, embarrassed or worried about answering wit an unpopular opinon, they will not tell the truth on a survey or another self-report measure. A similar problem would be faking bad
Observational Research
A researcher watches people or animals and systematically records what they are doing
Observer Bias
When the observers’ expectation influence their interpretation of the participants behavior in the outcome of the study
Masked Design/Blind design
When observers are unaware of the conditions to which participants have been assigned and unaware of what the study is about
Generalizability
Does the sample represent the population
Population
The entire set of people or products in which you are interested in
Sample
A smaller set of the population
Census
A survey of the entire population
Population of interest
The population that the researchers want to generalize
Biased sample/unrepresented sample
Members of the population of interest have a much higher probability of being included in the sample compared to other members
Representative sample/unbiased sample
All members of the population have an equal chance of being included in the sample
Convenience sampling
Using a sample of people who are readily available to participate
Self-selection
When a sample is known to contain only people who volunteer to participate
Simple Random Sampling
A hat with tickets in it