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Social Media Marketing > Exam 1 review > Flashcards

Exam 1 review Flashcards

1
Q

What is social media from an academic perspective?

A

combines a wide range of online, word-of-mouth forums including blogs, company-sponsored discussion boards and chat rooms, consumer-to-consumer e-mail, consumer product or service rating websites and forums, Internet discussion boards and forums, [and] microblogs

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2
Q

What is user generated content?

A

pieces of content created directly by a user.

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3
Q

What is the concept of thought leadership?

A

being acknowledged in the community for having expertise and experience in the industry and specific skills insights and knowledge

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4
Q

A challenge for social media research is determining how to best measure what concept?

A

Engagement

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5
Q

What are the four components of a personal brand?

A

personality, consistency, passion, and expertise.

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6
Q

What is personality?

A

characteristics and attributes that are unique memorable and aligned with your personal brand.

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7
Q

What is consistency?

A

doing the same behaviors and actions to build trust.

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8
Q

What is passion?

A

areas of interest that motivate and make you advocate these to others.

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9
Q

What is expertise?

A

having knowledge and authority in a certain area of social media.

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10
Q

What are the six personas in Kramer’s typology of online personas?

A

altruists, careerists, early adopters, boomerangs, connectors, selective

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11
Q

What is an alturist?

A

individuals committed to helping others in their community. They value relationships.

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12
Q

What is a careerist?

A

These idnidivuals focus primarly on professioanl advancement above their personal achievements. They are more associated with professional networks than personal ones.

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13
Q

What is an early adopter?

A

These individuals will be the first ot share something with their followers and friends. They are dedicated to being different from others. They are dedicated to careers and relationships.

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14
Q

What is a boomerang?

A

individuals who like to share content to generate reactions from others. Whether positive or negative. Most of the content is not what they actually believe but more on the audience’s reaction.

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15
Q

What is brand voice as it relates to personal branding?

A

The overall tone and format in which you present your updates and other forms of communication. Keep it consistent and aligned with your brand.

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16
Q

What are personal brand associations?

A

specific attributes, events, settings, and interests you want others to recognize as going along with your personal brand.

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17
Q

What is a content strategy?

A

how you go about sharing specific assets online depending on the audience platform and community-related to your personal brand.

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18
Q

What is the focus and application of a personal branding content strategy?

A

the focus is on the content you share and create for your personal and professional community. you focus on projecting an image of professionalism and consistency within your various networks.

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19
Q

What benefit do social media professionals get from identifying followers on given social media platforms

A

That data paints a clear picture of the users persona (likes, motivational factors) to help classify them into different audience categories. This data also helps provide insights which then spark creative message strategies, ideas and practices.

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20
Q

What are the differences between monitoring and listening

A

Monitoring is about understanding ingishgt and conversatiosn on reputation brand position and community health. While listening is about learning about emerging trends opportunities and activities that could impact the company.

21
Q

What are advanced metrics?

A

Calculations that dive into the actions and psychographics (attitudes, behaviors, and opinions of audience members) of specific users (e.g., influencers and advocates).

22
Q

What distinguihshes behavior metrics from the other three categories of metrics?

A

Did a marketing action lead to a taken behavior by the audience? These are the types of metrics managers want to be informed on.

23
Q

what are the basic metrics for facebook?

A

likes, reactions, posts, live video metrics, messages

24
Q

What is a vision statement?

A

the guiding principle that describes the overall goals and dreams of the organization, business, or individual for current and future activities

25
Q

What is a mission satement?

A

The key elements of the overall purpose of an organization brand or person.

26
Q

What is the difference between a vision statement and a mission statement?

A

Vision statements list inspiring ideals that are held presently and sustained into the future. Mission statements focus on what is happening at the current moment.

27
Q

What are the four componenets of a SWOT analysis?

A

Strength weaknesses opportunities and threats.

28
Q

How do the four components of SWOT relate to a strategic social media plan?

A

a swot analysis can explore and identify solutions to problems, take advantage of new opportunities, decide which steps to rejuvate a community or brand, and brainstorm ways of engaging online through social media.

29
Q

What is the five smart criteria for effictive objectives?

A

specfic, measurable, acheivable, realistic, and time specfic.

30
Q

what is the difference between a strategy and a tactic?

A

strategy is how you will accomplish something. tactic is the tools and applications you will be using the accomplish the strategy.

31
Q

What is the focus of a content calendar?

A

aligns all of the pieces of content going out at the same time on a social media platform and how they will be evaluated

32
Q

What is the difference between influencer marketing and influence marketing?

A

Influencer marketing focuses on one or more individuals to be used as a tactic to accomplish brand awareness whereas influence marketing focuses on the action itself (influence) in persuading audiences to take action based on the relationships they have formed

33
Q

What are the different types of influencers?

A

celebrity influencers, mega influencers, micro influencers, nano influencers, creators, memers, kid influencers, vritual influencers

34
Q

What are celebrity influencers?

A

influencers who hold a prominent status that allows them to influence others.

35
Q

What are mega influencers?

A

Influncers with a prominent status on social media and a broad appeal that puts them on track to reach celebrity status

36
Q

What are micro influencers?

A

influencers that have smallers audiences than the celebrity or mega influencers and are the source of considerable buzz

37
Q

What are nano influencers?

A

influencers with the fewest follwers have audiences even smaller than those of micro influencers.

38
Q

What are memers?

A

people who create memes which are pieces of content that communicate an idea style or behavior within a particular culture to convey a specific message.

39
Q

What are creators?

A

subset of influencers who create orgianl content in their own voices for brands

40
Q

What are kid influencers?

A

children ranging from a view years old to teenagers. known for their content on their social media platforms. particularly Youtube.

41
Q

What are virtual influencers?

A

also called CGI influencers, virtual fictional computer generated people who have realistic features and personalities of humans.

42
Q

Which federal agency has established a list of guidelines for influencers to follow?

A

FTC. Federal trade commission.

43
Q

What is an influencer monitoring dahsboard?

A

keep track of assigned influencers who are part of the campaign, what they have shared, and designated metrics.

44
Q

What is the most popular method of compensation for influencers?

A

The Pay per post model (PPP)

45
Q

On what platforms can you find visual and snackable content?

A

Snapchat, TikTok, Instagram

46
Q

What is a connector?

A

The ultimate networkers, these individuals do virtual introductions and are highly engaged in making sure everyone in their community is united and everyone knows each other.

47
Q

What is selective?

A

These individuals only share relevant information with a select group of people. They are resourceful and are viewed as a resource. But they are also exclusive in their networks.

48
Q

What is achievable in smart goals?

A

When you identify goals that are most important to you, you begin to figure out ways you can make them come true.

49
Q

What is realistic in smart goals?

A

a goal must represent an objective toward which you are both willing and able to work

Social Media Marketing (5 decks)

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