Chapter 2 Flashcards
what are alternate accounts?
serve as a notion to resist the official voice and the stories they represent
what is a bot?
a social media account that is automated to share and comment on posts
what does it mean to be cancelled?
the actions others take to stop giving support or stop reading promotion or advocating for a person or a brand’s work
what is children’s privacy protection act or COPPA?
an act that protects children under age 13 by requiring online services to disclose what information and data they are collecting on these audiences
what are ehtics?
a set or moral guidelines and principles that influence our behaviors and interactions
what is a flame war?
an emotional and long argument streamed through a series of online messages that are focused on personal attacks and voicing outrage to a specfic person or parties
what is general data protection regulation or GDPR?
regulation that makes organizations and indviduals aware of the privacy needs of their users allowing them to take control over what they are willing to share
what is going rogue?
Going against the norm of expectations of society while initiating behaviors that are considered to be out of norm or against social, personal, and professional expectations; going off script on social media without permission and not in an official capacity.
what is influencer?
Individual who is able to persuade audiences to take action; someone who has built an audience, naturally and over time, and is viewed as an authority figure on a certain subject, area, or perspective in the online space.
what is trendjacking?
When brands try to jump on board with a trending topic, event, or situation on social media to generate buzz about their own brand and interject themselves into the conversation
