Chapter 3 Flashcards
what is audience strategy?
Creating content that focuses on the relationships that you have made on specific platforms.
What is brand voice?
The overall tone and format in which you present your updates and other forms of communication.
what is community?
A place where a group of people with similar interests come together online.
what is consistency?
Doing the same behaviors and actions over time to build trust.
what is content strategy?
How you go about sharing specific assets online depending on the audience, platform, and community related to your personal brand.
what is customized strategy?
Integrating specific pieces of content to send out related to your personal brand based on the relationships on the platform you are communicating on (audience) while sharing content that is relevant and consistent with your brand image (content strategy).
what is expertise?
Having knowledge and authority in a certain area of social media.
what is Finsta?
A fake Instagram account where you post “real” (aka “just for your friends”) pieces of content for no one else to see.
what is a generalist?
Someone who knows a lot about a lot of things at the macro level of social media. But does not have expertise in one area.
What is influence?
The ability to shift people to take action or listen to what you have to say on social media.
what is passion?
Topics and areas of interest that motivate and make you advocate these to others.
what is personal brand?
The collection and strategic process of crafting and sustaining a specfic image in hopes of establishing a clear advantage in the minds of collective audiences online and offline.
what is personal brand association?
Specific attributes, events, settings, and interests you want others to recognize as going along with your personal brand.
what is personality?
Characteristics and attributes that are unique, memorable, and aligned with your personal brand.
what is a specialist?
Expert in one specific area of social media at the micro level.
