Chapter 1

Question 1

what is social media?

Answer 1

A personalized online networked hub of information dialogue and relationship management. These new communication technology tools allow individual users and organizations to engage with reach persuade and target key audiences more effective across multiple platforms.

Question 2

what is online reputation?

Answer 2

the collective perception of attributes assigned to an individual or brand based on digital and social media activities actions and conversation exchanges

Question 3

what is virality?

Answer 3

rapid dissemination of information from person to person. One of the way in which news stories and updates reach across various networks in a short amount of time.

Question 4

what is user-generated content?

Answer 4

pieces of content created directly by a user

Question 5

what is branded content?

Answer 5

content that is created by a business for the purpose of establishing ownership and consistency in brand identity and reputation.

Question 6

what is social networking site?

Answer 6

online service that allows audiences to create a profile and build online connections with others users and brands on the platform

Question 7

what is thought leadership?

Answer 7

being acknowledged by others in the community for having expertise and experience in the industry and specfic skills insights and knowledge

Question 8

what is informed decision making?

Answer 8

a term coined by rich calabrese of fizz ology that focuses on taking creativity data and insight into account for social media practices.