Exam 1 Part C Flashcards
Why is marketing important?
”- About half of loading expenses
- Often first and only exposure the client has to the carrier”
Independent Agency
"- Represent more than one carrier - Independent contractors - Pay own expenses, including EE's - Own expiration rights: client list belongs to agent "
How are Independent Agents Compensated?
Commision plus profit sharing
Independent Agency Profits Based On?
”- Underwriting profitibality
- Premium volume (bigger is better)”
What is the largest asset of an independent agent?
The client list (“book of business”)
Who does Independent Agent legally represent?
Insurer
Actual or Expressed Authority
When principle gives authority under agency contract
Apparent or Implied Authority
When third party would reasonablly believe that the principle has given agent the right to act on their behalf
Who bears the risk in apparent or implied authority?
Carrier
Broker
”- Legal Representative of insurance consumer
- Paid a commision or fee”
Who do brokers commonly focus efforts on?
“A” rated companies
Broker Record Letter (BOR)
Contract that gives authority from a firm to the broker to represent their risk needs
Exclusive Agency
”- Agents are independent contractors representing a single insurer
- Paid with commission
- Allstate, State Farm, Nationwide
”
Exclusive Agency Disadvantages
- Do no own expiration rights - belongs to carrier
“Exclusive Agency Advantages
”- Carrier does marketing
- Carrier spends a lot of money on brand and marketing
- "”Business comes to you”””