Exam #1 Chapter 3: Sensation and Perception

Question 1

What is Subliminal Messaging/Stimuli

Answer 1

stimuli just below level of conscious awareness (Vicary’s Experiment)
Primarily found to be visual, when supported

Question 2

How does subliminal messaging compare to absolute thresholds?

Answer 2

Absolute threshold – least energy for correct stimulus detection 50% of time
Vision: seeing a candle 30 miles away
Hearing: a watch at 20 feet
Touch Example: SVT testing

Question 3

What is Sensation?

Answer 3

Activation of receptors in various sense organ

Question 4

What is Perception?

Answer 4

Method by which sensations are organized and interpreted

Question 5

What is Habituation?

Answer 5

brain stops attending to constant, unchanging stimuli (cognitive)

Question 6

What is Sensory Adaptation?

Answer 6

sensory receptors less response to constant stimuli (biological)

Question 7

What is Selective Attention?

Answer 7

focusing on specific aspects and ignoring others

Question 8

Stroop Task and Inhibition???

Answer 8

The “stroop effect” or interference

Cognitive Flexibility or shifting attention