Evaluating questionnaires Flashcards
1
Q
What are the evaluation points?
A
overuse of jargon
emotive use of language
leading questions
double barrelled questions
double negative
2
Q
overuse of jargon
A
using technical terms that are familiar to the person writing the questionnaire that the respondent may not understand
3
Q
emotive use of language
A
the authors attitude comes across in the words they select
4
Q
leading questions
A
the phrasing of the question indicates a particular response
5
Q
double barrelled questions
A
contains two questions in one
may agree with one but disagree with the other
6
Q
double negative
A
when two forms of negation are used in the same sentence
can be difficult to decipher
