ETHOS

Question 1

What are the three stages of ethos?

Answer 1

1. Initial - ethos perceived before speaking
2. Transactional - during the act of speaking
3. Terminal - after the speaking engagement; product of inital and transactional

Question 2

What are some qualities of ethos?

Answer 2

Ethos is impermanent (can change every speech) and it’s a cycle (goes back to initial after terminal)

Question 3

Where do we base the inital ethos?

Answer 3

1. 3rd party sources (e.g. neighbor, relative, etc.) who have actual knowledge on the speaker; via hearsay or word of mouth
2. introduction of the speaker (either orally or a profile)
3. non-verbal communication
4. media (traditional/social)
5. ourselves/personal experience/knowledge with the speaker

Question 4

Where do we base our transactional ethos?

Answer 4

1. non-verbal communication
2. the content
3. the delivery
   - measure for this is if we are learning something new

Question 5

This will stay with us temporarily and talks about one’s experience with the speaker.

Answer 5

Terminal ethos

Question 6

What are the three types of rhetoric according to Aristotle?

Answer 6

1. Judicial
2. Ceremonial
3. Legislative/deliberative

Question 7

Where do the three types of rhetorics differ?

Answer 7

The judicial and ceremonial aims to influence a change in belief/opinion by labeling an act (former) or people (latter) as good or bad. The legislative/deliberative persuades the audience to act.