Estrategia de Precios Flashcards

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1
Q

Revenue management

A

manejo de rendimientos

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2
Q

to collect

A

cobrar, coleccionar

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3
Q

the anchor

A

la ancla

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4
Q

luxury brand

A

marca de lujo

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5
Q

price elasticity

A

elasticidad precio

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6
Q

acquisition

A

la adquisición

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7
Q

sale

A

la venta

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8
Q

buyer

A

el comprador

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9
Q

perceive

A

percibir

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10
Q

Perceived value

A

valor percibido

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11
Q

margin

A

el margen

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12
Q

design

A

diseñar

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13
Q

to deliver, hand over

A

entregar (un producto)

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14
Q

profit

A

el provecho, el lucro, la ganancia, el beneficio

el margen

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15
Q

to suppose, assume (2)

A

suponer

presumir

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16
Q

competitor

competition

A

el competidor

la competencia

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17
Q
to influence (2)
influenced
A

influir, afectar

influido, afectado

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18
Q

to affect

affected

A

influir, afectar

influido, afectado

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19
Q

to drive

A

manejar, conducir

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20
Q

to handle, manage

A

manejar

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21
Q

the tactic

A

la táctica

22
Q

adequate

A

adecuado, a

23
Q

yield/revenue management

A

el manejo de rendimientos

24
Q

to promote, push

A

fomentar (una fijación de precios)

25
Q

usually

The result often is a …

A

suele (+ infinido)

El resultado suele ser un …

26
Q

often

A

a menudo

27
Q

the reward, compensation

A

la recompensa

28
Q

to demand

A

exigir

29
Q

the role

A

el papel, el rol

30
Q

through:

achieve profitability through the strategic determination of prices

A

mediante:

lograr la rentabilidad mediante la fijación estratégica de precios

31
Q
to fall
the fall (of prices)
A

caer

la caída (de precios)

32
Q

the decline, drop

A

el descenso

33
Q

to request

A

solicitar

34
Q

to deceive (oneself)

A

engañar(se)

35
Q

the achievement, the success

A

el éxito

36
Q

willingness to pay

A

la disponibilidad a pagar

37
Q

to be ready to pay

A

estar dispuesto a pagar

38
Q

market share

A

la cuota de mercado

39
Q

to, towards, until

A

hacia, hasta

40
Q

in charge, charged with

A

encargado de (hacer algo)

41
Q

breakeven

A

el umbral de rentabilidad

42
Q

the range, spectrum

A

la gama (de precios)

43
Q

management analysis

A

el analísis directivo

44
Q

to reject, refuse, turn down

A

rechazar (una oferta)

45
Q

however

A

no obstante

sin embargo

46
Q

the measurement

A

la medición de algo

47
Q

the measurement

A

la medición

48
Q

the judgment

A

el juicio

49
Q

to measure the value

A

medir el valor

50
Q

to guide, lead

A

guiar

dirigir

51
Q

VW Käfer

A

el bocho

el bochito

52
Q

consumer surplus

A

el excedente del consumidor