EQ2- Rebranding - Glasgow 'Scotland with style'

Question 1

When did deindustrialisation begin in Glasgow

Answer 1

1950’s - 1970’s

Question 2

What caused population decline in Glasgow in the late 20th century

Answer 2

• global shift of manufacturing during 1980’s And new shipbuilding powers like japan
• cheaper labour abroad
• didn’t adapt to changing global economy
• lead to closure of main industries like heavy shipbuilding industry and textile industry - factories closed
• continued recessions post and after both world wars - Clyde side in particular by the Luftwaffe
• high levels of urban decay
• especially in the gorbals

Question 3

To what extent was there mass unemployment in late 20th century Glasgow ?

Answer 3

1960’s- 1980’s there was an annual job loss rate of 20,000

Question 4

How much of the shipbuilding workforce in Britain did the Clyde employ?

Answer 4

Nearly half the British ship building workforce by 1870- bombing of the clydeside in the Clyde bank blitz WWII = job losses

Question 5

How many jobs were lost in total during 1961-1981

Answer 5

142,000 jobs lost in Glasgow city

Question 6

how was glasgow rebranded?

Answer 6

undergoing huge cultural and economic transformation (economic diversification) , through extensive dockside developments and improvement in housing (gorbals) enabled glasgow to overcome the legacy of it’s shipbuilding past to become one of the most prosperous cities in the UK

Question 7

what projects were influential in rebranding of glasgow?

Answer 7

‘miles better’ campaign
‘scotland with style’
commonwealth games.

Question 8

what did the miles better campaign do to help rebrand glasgow?

Answer 8

Glasgow city council in partnership with the scottish govt. started -
late 1980’s onwards to 2000’s = strategic investment into Glasgows history attributed to art- the Burrell museum (art collection) and scottish exhibition and conference centre
- centre facilitated Glasgow’s new role as a European centre for business services and finance and promoted an increase in tourism (attracted 4 million visitors every year) and inward investment
- helped Glasgow to become rebranded as a European City of culture .

Question 9

what was the positive impact of the common wealth games on glasgow?

Answer 9

• nearly £400 mln injected into glasgow’s econ.

- over 5000 jobs created- 22% of which were filled by locals

Question 10

how was the glasgow regeneration successful?

Answer 10

• from 1900-2016 growth of 20% in jobs
• 4.5% increase in in-migration
• life expectancy has increased by avg 3.3 yrs