EOPA Quiz 9

Question 1

The Underwriters Laboratory seal on an electrical product indicates

a) quality and safety backed by a testing organization.

b) a guarantee by the manufacturer.

c) the product can be returned.

d) standard grades established by the federal government.

Answer 1

a) quality and safety backed by a testing organization.

Question 2

A warranty that covers the entire product is known as a(n) _______ warranty.

a) full

b) limited

c) express

d) implied

Answer 2

a) full

Question 3

Many businesses are using the technology developed by the space program to create

a) advanced new products.

b) marketing strategies.

c) updated brand names.

d) advertising techniques.

Answer 3

a) advanced new products.

Question 4

Which step in the new-product development process involves seeking feedback from consumers in order to know what response they would give to a proposed product?

a) Idea generation

b) Product screening

c) Concept testing

d) Feasibility

Answer 4

c) Concept testing

Question 5

What is one question that a company needs to answer about a product that is in the introductory stage of its life cycle?

a) Should we regionalize the product?

b) Does the product need to be modernized?

c) Should we take the product off the market?

d) How can we make the public aware of our product?

Answer 5

d) How can we make the public aware of our product?