EOPA Quiz 8

Question 1

Technology advancements have provided marketers the ability to send cost-effective, opt-in promotional messages to a customer’s _________ address.

a) P.O. box

b) street

c) email

d) secondary

Answer 1

c) email

Question 2

Which of the following is the basic purpose of a company’s promotional mix:

a) To provide all product information

b) To influence consumers to purchase

c) To list the company’s products

d) To reduce competitors’ sales

Answer 2

b) To influence consumers to purchase

Question 3

Which of the following is an example of specialty advertising:

a) TV Advertisements

b) A postcard announcing a special sale

c) Billboards

d) Key rings bearing a company’s name

Answer 3

d) Key rings bearing a company’s name

Question 4

An ad informing consumers of a company’s efforts to stop pollution is an example of _________ promotion.

a) promotional

b) institutional

c) direct-mail

d) retail

Answer 4

b) institutional

Question 5

Which of the following is the right time for a business to make promotional decisions in relation to product, price, and distribution decisions:

a) After product, price, and distribution

b) Before product. price, and distribution

c) Along with product, price, and distribution

d) Without considering product, price, and distribution

Answer 5

a) After product, price, and distribution