Entrepreneurship Flashcards
What is a entrepreneur?
People who risk their time, money, and other resources to start and manage a business.
What are some of the reasons that people become
entrepreneurs?
1- Being your own boss
* 2- Financial Success
* 3- Job Security
* 4- Quality of life
Types of entrepreneurship?
- Local
- Self employed
- Franchises
- Local service industry - Global
- Innovative
- Elon Musk
- Opera Winfrey
- Jeff Bezos
what is a mini entrepreneur?
– individuals launching super small scale enterprises. Include microbusiness, freelancers, side
businesses, weekend
entrepreneurs, hobbypreneurs,
Web-driven entrepreneurs, free
agents and more..
Starting a business from scratch pros?
The choice of target market, product quality and selection,
location, suppliers, operating
structure, marketing and general
concept is up to you.
* You don’t have to deal with the
prior owner’s bad decisions
* i.e. location, employees,
reputation, etc.
Starting a business from scratch cons ?
There are a lot of decisions to
make, which can mean a lot of
pressure and can be timeconsuming.
* It can be hard to get credit for a
business that is not proven.
* Logistics can be challenging
* i.e. arranging suppliers, hiring
employees, etc.
* It can take a significant amount of
time to build a reputation and a
clientele and for the business to
become profitable.
buying an establish business pros?
The concept, organizational structure,
marketing and operating practices are
in place.
* Relationships with suppliers are
established.
* Experienced employees are available.
* Clientele is established and
company’s reputation is made.
* Financing may be easier to obtain due
to proven track record.
buying an establish business cons?
- Working with someone else’s idea
may not be as rewarding. - You are obliged to keep the existing
employees. - You inherit the reputation, clientele,
products, etc. which may not be what
you want. - The purchase price may be difficult to
negotiate and more expensive than
starting on your own.
what is the franchisee and franchisor relationship?
- The franchisee signs a contract to use the brand
name, trademark and operating formula of the
franchisor and usually must follow strict operating
standards - The franchisor offers support such as training,
marketing and other services - The franchisee must pay a franchise fee as well as
royalties, marketing and other fees normally based on a
% of sales to the franchisor
Buying a franchise pros?
- Partnering with established brand;
existing reputation and customer
base as well as promotional
support - Start-up is easier (assistance with
location, set-up, equipment
selection, negotiated prices with
suppliers, existing operating
procedures) - Training and ongoing operational
management coaching - Access to financing
- Less risk; lower failure rate due to
above points
Buying a franchise cons?
- Less opportunity for creativity;
need to follow standard
procedures and subject to
constant evaluation of
performance - Tied to national brand’s mistakes
and decisions - Purchase price (franchise fee)
and on-going royalties, marketing
fees and other fees can be high
and reduce profitability