Emotion, Attitudes, & Personality Flashcards
1
Q
fMRI
A
Analyzes blood flow to various parts of the brain
2
Q
In order for a casual link to be established
A
The study must involve an experiment with the manipulation of the independent variable
3
Q
Elaboration likelihood model
A
Focuses on the role of central and peripheral characteristics of communication in changing individuals’ attitudes
4
Q
In operant conditioning, partial reinforcment, rather than continuous, leads to:
A
A response that is slower to acquire and more resistant to extinction
