Emilio Valcárcel

Question 1

más allá de la gente con la que tratas a diario

Answer 1

beyond the people you deal with on a daily basis

Question 2

un profesional o directivo por cuenta ajena

Answer 2

a professional or manager employed by someone else

Question 3

tú no te lleves nada

Answer 3

you don’t take anything with you

Question 4

acabe cayendo en saco roto

Answer 4

end up falling on deaf ears

Question 5

no basta con hacer un buen trabajo

Answer 5

it is not enough to do a good job

Question 6

en la que estén incorporados tus logros personales y profesionales

Answer 6

in which your personal and professional achievements are incorporated

Question 7

marca personal gira en torno a

Answer 7

a personal brand revolves around a

Question 8

proyectas … con fines personales o comerciales

Answer 8

project … for personal or commercial purposes

Question 9

al menos de entrada

Answer 9

al least to begin with

Question 10

una marca bien construida te diferencia de los demás

Answer 10

a well-built brand differentiates you from others

Question 11

averiguar tus valores, tus talentos …

Answer 11

find out your values, your talents, …

Question 12

presta atención a cualquier patrón que vayas descubriendo

Answer 12

pay attention to any patterns you discover

Question 13

todo aquello por lo que vas a trabajar

Answer 13

everything for which you are going to work

Question 14

to build a strategy around it

Answer 14

a construir una estrategia en torno a ella

Question 15

se trata de … que haga visibles tus elementos diferenciadores

Answer 15

it is about …. that make your differentiating elements

Question 16

es el mejor punto de partida posible

Answer 16

is the best possible starting point

Question 17

un flecha sin blanco

Answer 17

an arrow without a target

Question 18

cómo les hablas, qué les dices, qué les vendes, cómo les ayudas

Answer 18

how you talk to them, what you tell them, what you sell them, how you help them

Question 19

Resaltar tus diferencias es fundamental

Answer 19

Highlighting your differences is essential

Question 20

permítete compartirlos de vez en cuando

Answer 20

permit yourself to share them from time to time

Question 21

debes asegurarte de que llegas a tu audiencia

Answer 21

you must make sure that you reach your audience

Question 22

tú vas a usarlas para dar a conocer, potenciar y rentabilizar

Answer 22

you are going to use them to publicize, promote and make profitable

Question 23

tiene en cuenta unos requisitos para mostrar unos contenidos

Answer 23

takes into account certain requirements to show some content

Question 24

Tenerlo en cuenta va a hacer

Answer 24

Keeping this in mind will make

Question 25

pero no tanto que hagan innecesario comprarte

Answer 25

but not so much that it is unnecessary to buy from you

Question 26

Así es como mejor puedes ayudarles

Answer 26

This is how best you can help them

Question 27

aportando valor y emocionándoles

Answer 27

adding value and exciting them

Question 28

No tengas miedo de contarla ni de mostrarte vulnerable

Answer 28

Don’t be afraid to tell it or show yourself vulnerable

Question 29

Y la recompensa, si lo haces bien, es enorme

Answer 29

And the reward, if you do it right, is huge

Question 30

mucho más que si intentas dar una imagen de perfección inalcanzable

Answer 30

much more than if you try to give an image of unattainable perfection

Question 31

Puede que seas un profesional o un empresario

Answer 31

You may be a professional or a businessman

Question 32

En cualquiera de estos casos

Answer 32

In any of these cases

Question 33

Ya te habrás dado cuenta de que crear tu propia marca

Answer 33

You will have already realized that creating your own brand