Elasticity Flashcards
In PED, what happens when QD is not very responsive to a change in price?
The price rises a lot and the equilibrium price doesn’t change much
In PED, what happens when the QD is responsive to changes in price?
The price barely rises and the equilibrium price changes a lot
How does a demand curve reflect PED?
- Steep curve = unresponsive
- Demand curve almost flat = responsive
What is PED?
Measures responsiveness of the QD of a good to a change in price when all other influences on buying plans remain the same
What is the PED formula?
PED = percentage change in QD/percentage change in price
How are accurate measures of PED derived?
Average price and average quantity used to give the most precise measurement of elasticity, it uses the midpoint.
How is the midpoint of price and quantity derived?
- Difference / midpoint = average quantity
- Difference / midpoint = average price
Why does elasticity have a minus sign?
Minus sign because when the price of a good increases, the demand decreases = always a negative number
When is it clear that demand is perfectly inelastic?
If QD remains constant when the price changes, the PED is zero and the good is said to have a perfectly inelastic demand. Inelastic demand if PED between 0-1
What is unit elastic demand?
If % change in QD equals % change in price = PED of 1 and called unit elastic demand
What factors influence the PED?
- Closeness of substitutes
- The proportion of income spent on the good
- The time elapsed since the price change
How does the closeness of substitutes influence demand?
- Closer substitutes = more elastic demand is
- Oil demand is inelastic as no close substitutes
- Food and shelter = necessities = have poor substitutes
- Exotic vacations = luxuries = usually has many substitutes
How does the proportion of income spent on the good influence demand?
- The greater the proportion spent on the good, the more elastic is the demand for it
- If the price of gum rises, will probably buy the same gum
- If the price of houses rise, will have to buy a smaller house
How does the time elapsed since the price change influence demand?
- The longer the time that has elapsed since the price change, the more elastic the demand
- If likely to be long term, people will change buying habits
How does total revenue change according to elastic demand?
If demand is elastic, a 1% price cut increases the quantity sold by more than 1% and total revenue increases