Effects of Media Flashcards
engaged with multiple media at once
concurrent media use
inescapable and standardized nature of media messages
hypodermic needle
media’s ability to reach large numbers of people
mass
focusing media products on specific audiences and members connected by a common bond
Narrowcasting
selective exposure, attention to media, and involvement are all part of ___ ___ of media
active use
Like all words and symbols, media texts are capable of having multiple meanings depending on occasions, circumstances, and how they are used
polysemic
To avoid ongoing reality systems
escapism
to secure basic information to understand the world in which one exists
reality exploration
to find suitable models for one’s own life
character reference
a kind of miscellaneous category in which it is recognized that each individual may use or be gratified by media for very different, personal, and unique reasons
incidental reasons
the learned ability to access, interpret, and evaluate media products
media literacy
relationships established with media characters and personalities is known as
parasocial relationships
a compilation of one’s media preferences and general use of media is known as
media profile
