Effective marketing Flashcards
1
Q
What is marketing?
A
Identifying and meeting customer needs.
2
Q
What is a niche market?
A
Meeting the needs of a relatively small number of potential customers.
3
Q
What is a market?
A
Anyone willing and with the financial ability to buy a product or service.
4
Q
What is mass marketing?
A
Meeting the needs of a very large number of potential customer.
5
Q
What is consumer marketing?
A
Creating and delivering products to solve consumer needs.
6
Q
What is business marketing?
A
Serving the needs of a business or businesses within one or more industries.
