Effect Of The Media On Sport Flashcards
1
Q
What is commercialism ?
A
The process of attempting to gain money from an activity e.g. sport
2
Q
What are sponsorships ?
A
When a company pays for their product to be publicly displayed or advertised, usually as an attempt to increase the sales of their goods
3
Q
What is merchandising ?
A
The practise in which a brand or image from one ‘product’ is used to sell another e.g. professional sport
4
Q
What is the golden triangle ?
A
Sport, the media, business and sponsorships are all strongly inter-linked and mutually dependent - ‘the golden traingle’
