Edexcel-Price Elasticity 1.2* Flashcards
Price elasticity of demand
how responsive the change in quantity demanded will be to a change in price.
What is the PED Value ?
Always negative
PED Formula
% change in QD/ % Change in price
Elastic
Demand is less responsive to a change in price
Elastic value
More than 1
Elastic product example
chocolate
bread
newspapers
Inelastic
Demand is more responsive to a change in price
Inelastic value
Between 0 and 1
Inelastic product example
cigarettes
designer bags
season tickets
Factors affecting PED
Availability of substitutes
Brand Loyalty
Proportion of income
Availability of substitutes
More inelastic for goods with fewer substitutes
Brand Loyalty
Make demand more price inelastic
Proportion of income
Smaller the proportion of income more price inelastic
What will businesses do for products which are price inelastic?
raise the price to increase revenue
What will businesses do for products which are price elastic?
Lower the price to increase revenue