Edexcel-Distribution 1.3 Flashcards
Distribution
To make products available in the right place,quantities and time
What is distribution influenced by
Target market segment
Distribution channel
Moves products from production to final consumption
Retailers
Final step
Focus on consumers
Deal directly with consumers
E.g. of retailers
department store
convenience store
Franchises
Wholesaler
Buy large quantities at low prices from producers and sell smaller quantities with a profit margin to retailer
E.g. of wholesalers
Newsagent
Distributor
Distribute products and serve as local sales point. Holds stock and offer many products.
E.g. of distributor
Building supplies
Agent
specialist type of distributor, does not hold stock
E.g. Of agent
Travel and insurance
Online distribution
Allows consumers to directly purchase through online platforms
Online distribution advantages
Lower costs
Wider reach of consumers
Online distribution disadvantages
Increased competition
Consumers become dependent on only online platforms
Changing from product to service Aspects that need to be considered
Clear understanding of consumers wants and needs
Focus on providing value to consumers