Edexcel-Distribution 1.3 Flashcards

1
Q

Distribution

A

To make products available in the right place,quantities and time

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2
Q

What is distribution influenced by

A

Target market segment

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3
Q

Distribution channel

A

Moves products from production to final consumption

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4
Q

Retailers

A

Final step
Focus on consumers
Deal directly with consumers

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5
Q

E.g. of retailers

A

department store
convenience store
Franchises

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6
Q

Wholesaler

A

Buy large quantities at low prices from producers and sell smaller quantities with a profit margin to retailer

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7
Q

E.g. of wholesalers

A

Newsagent

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8
Q

Distributor

A

Distribute products and serve as local sales point. Holds stock and offer many products.

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9
Q

E.g. of distributor

A

Building supplies

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10
Q

Agent

A

specialist type of distributor, does not hold stock

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11
Q

E.g. Of agent

A

Travel and insurance

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12
Q

Online distribution

A

Allows consumers to directly purchase through online platforms

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13
Q

Online distribution advantages

A

Lower costs
Wider reach of consumers

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14
Q

Online distribution disadvantages

A

Increased competition
Consumers become dependent on only online platforms

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15
Q

Changing from product to service Aspects that need to be considered

A

Clear understanding of consumers wants and needs
Focus on providing value to consumers

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16
Q

Changing from product to service advantages

A

Flexibility
Wider choice of products

17
Q

Changing from product to service disadvantages

A

Expensive
Time consuming

18
Q

Three different types of distribution

A

Four stage
Three stage
Two stage

19
Q

Four stage

A

Used with groceries, electronics and clothing

20
Q

Three stage

A

Eliminates the Wholesaler stage
Often used with products with high demand or high costs of production

21
Q

Two stage

A

Eliminates both the wholesaler and retailer
Commonly used for selling products online

22
Q

Growth of Ecommerce

A

Online distribution increasingly popular due too convenience and accessibility
Drop shipping is used so businesses dont have to hold stock and sell directly from producer to consumer

23
Q

Shift from product to service based

A

Consumers value experience over material possessions
Involves delivering services to customers directly through apps and websites