economies and diseconomies of scale (L4) Flashcards
constant returns to scale
% change in output= % change in input
increasing returns to scale
% change in ouput > % change in input
decreasing returns to scale
% change in ouput < % change in input
shape of LRAC curve
bucket/stretched U
economies of scale
decreases in average costs of production over the long run as firm increases inputs
types of economies of scale
internal (in the businesses control)
external
internal economies of scale
Really Fun Mums Try Making Pies Risk bearing Financial Managerial Technical Marketing Purchasing
technical economies of scale
technology can help increase efficiency of production, more storage means more can be produced. Some capital equipment can’t be used on a small scale (indivisibilities)/ there are high overhead expenditures (factories cost the same no matter how much output) or producing at a larger scale provides a competitive advantage.
managerial economies of scale
specialist managers gain expertise and experience so can make better decisions reducing management cost per unit. when the company gets too big, managers find it difficult which can cause diseconomies of scale
diseconomies of scale
average costs rise
marketing economies of scale
adverts are usually a fixed cost (spread over more units) so cost is lower + brand awareness means consumers trust bigger brands more so they don’t need to advertise as much.
financial economies of scale
a large firm with strong reputation may be able to finance expansion on more favourable terms than a small firm for example
purchasing economies of scale
they’d need to buy in bulk to produce at a large scale, so would be able to buy raw materials/energy/transport services at a cheaper price
risk bearing economies of scale
larger firms can diversify products so are more able to take risks. even if a product is unsuccessful, the other products make up for it.
why are internal factors economies of scale beneficial
even as total cost increases, quantity increases at a faster rate as productivity rises so its spread over a wider range of output making the average cost fall